A shared love for fashion led best friends Barbara Boccara & Sharon Krief. A brand truly made by women for women.

Their idea? To bring their dream wardrobe to life so that they could share it with other women. Found in more than 400 stores around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance. It is easy to recognize a ba&sh dress… The key? The happiness of the woman wearing it.