Links of London remain true to their origins today across their expanded offering, that now includes men's and women's jewellery, watches, gifts and accessories.
The Links of London story started 25 years ago with a request to create bespoke salmon-shaped cufflinks to be used as corporate gifts. As a result, the brand was founded on the principles of high quality design, materials and craftsmanship. Links of London has been timeless yet innovative with their design, incorporating an essential Britishness.
The newly designed boutique, inspired by Georgian Townhouses, offers a light, airy space to view the adored jewellery and watch collections. The Links of London classic, yet playful brand identity has been carried through the store with finishing touches including the Sweetie inspired table and three ring logo lights.