Do Good

Childhood regained

Our charitable partner, social enterprise Brides do Good believes in a world where all girls have the right to a childhood.

Every two seconds, a girl becomes a child bride. Each year, 12 million girls are married before they reach adulthood. These early marriages violate a child’s basic human rights, forcing them out of education, with a high statistical probability of increased violence, abuse, ill health and - in an alarming number of cases - early death.

Believing in a world where all girls have the right to a childhood, Brides do Good offers forward thinking brides a more ethical way to wed, and ensures that every step taken down the aisle is a step towards a fairer more sustainable world.

Since 2016, the social enterprise has been mobilising the power of the bridal industry to help protect vulnerable women and girls around the world.

Brides Do Good

Charitable partner

Through the resale of wedding dresses donated by brides and brands, it funds international charity programmes aimed at empowering girls and ensuring they have access to the support and education they need to choose a brighter future of their own, free from the dangers of early marriage.

Having worked across Kenya, Nepal, Nigeria and Yemen, the organisation is currently focused on the Safe Schools for Refugees programme in Ethiopia, in collaboration with humanitarian organisation Plan International, as part of a larger programme funded by the European Union in Ethiopia. Working with refugees displaced by the civil war in South Sudan, the project builds classrooms and facilities, provides teacher training and learning materials, supports mothers as mentors and champions of education, and boosts child protection systems in schools.

Brides do Good forms part of The Bicester Village Shopping Collection DO GOOD network of charitable organisations and social enterprises, all of which work to empower women and children.