What denim dreams are made of

From sustainable production methods to elevated cuts, this is denim, but not as you know it. Featuring the new arrivals from the Village…


Comfort is key

Denim has always been a mainstay in our wardrobes, but the latest innovations in jeans mean they truly can be worn anytime, anywhere. The new materials and fits put comfort first, so they work whether you’re socialising in the park or working from your sofa.

That’s exactly what BOSS has created in its new ‘comfort-stretch’ collection. With its added elasticity, the fabric’s stretch means that, while they won’t restrict your movement, they will also maintain the perfect shape wear after wear.

Plus, with a wide choice of fits and contemporary denim washes, the designs are all finished with the brand’s characteristic attention to detail in its distinctive topstitching.


Sustainable style

Well-established as one of the most wasteful production processes in fashion, denim has had an eco-overhaul in recent years, with brand’s really stepping up their game. Maje is at the forefront – its new stone-wash techniques reducing water resources by up to 95%, chemicals by up to 50% and energy by up to 79%.

And sustainability and style go hand in hand in the French brand’s latest collection. The eco-wash jeans are available in chic grey, wear-with-anything blue and classic black. Plus, their sheep-skin-trimmed denim jacket, adds a fun twist thanks to embroidered patches and is perfect for cosying up in this autumn.


Retro throwback

Our favourite wardrobe staple has had a retro refresh this year – with cropped culottes, vintage washes and 70s-inspired flares all spotted across the catwalks. While the cuts might not be new, this time around they’ve been given a thoroughly modern update.

We love this cropped pair from Pinko, featuring front seams – for an elongating effect – a slight paper-bag silhouette and even a belted waist. If you prefer top-to-toe denim, take a trip back in time with the brand’s jean boiler suit. Simply style with box-fresh trainers or sandals on warmer September days, and you’re good to go.