At home with Daisy Knatchbull
Having worked at Huntsman on Savile Row for several years, Daisy knows a thing or two about tailoring, cut and shape. She decided to put all this great wisdom into practice by creating her own brand of bespoke tailoring with her signature look being a trouser suit, quite often teamed with matching waistcoat cut to fit the figure and form of each individual. The recently launched brand is made for powerful, empowered and fearless leaders.
We caught up with Daisy to find out more about the first woman to wear a top hat and traditional tails to Royal Ascot...
Opening a tailors exclusively for women amongst the macro trend of female suiting and rise of female empowerment couldn’t have been more perfect.
What was the eureka moment where you decided to set up your own brand?
"I was the first women to wear top hat and tails at Royal Ascot in 2016 and it was the reaction of the women and the press that made me realise the beauty and elegance of all things suiting was woefully unavailable to women in the same way it was for me, and so I decided that I would take the risk and try to make a difference. It has never been a better time to be a women so opening a tailors exclusively for women amongst the macro trend of female suiting and rise of female empowerment couldn’t have been more perfect."
Name three inspirational people?
"Ralph Lauren, Jo Malone and more recently a man named Mo Gawdat (look him up if you don’t know who he is) everyone needs a bit of him in our lives - particularly at the moment."
Who would you most like to dress?
"Lauren Hutton (who we recently did dress!), Letitia Wright, Phoebe Waller Bridge, Beyonce, Ellen DeGeneres, Olivia Coleman, Zoe Kravitz, Elle McPherson, Oprah and of course the Duchess of Cambridge.
I would have loved to have dressed many women from the past including Bianca Jagger, Jane Birkin, Princess Diana, Katherine Hepburn."
What is your most peculiar commission?
"Nothing too crazy yet - but definitely a few women looking to ‘break the rules’ as such. We’ve done quite a few top hat and tails!"
Which element of your business do you most enjoy?
"The freedom and excitement of being so passionate about something and being able to actualise it! And of course helping so many women who for years have been unable to find what they have been looking for, until now. Nothing quite beats the moment a woman sees herself in a suit that is made for her for the first time. You can quite literally see her stand taller, with more confidence. It's the best feeling I could ask for!"
Nothing quite beats the moment a woman sees herself in a suit that is made for her for the first time.
What are your next steps?
"Suiting as many wonderful women as we can from all corners of the planet. The US is definitely going to be a big one for us next, starting regular trunk shows to NY/LA from the end of this year. We are also looking to add some exciting new blocks to our offering - jumpsuits and overcoats! Watch this space."
How are you keeping busy during this time?
"I have been mostly planning a big comeback post lockdown for The Deck with lots of exciting new things underway! I have also taken up learning a language, doing some online courses, knitting (!) and running. Oh, and my new puppy Bongo has definitely been the highlight."
What is your favourite tipple?
"It’s got to be a Gin & Tonic. Or a Bloody Mary..."
Do you abide by any special beauty routine?
"Since starting my business I actually suffered with bad skin for the first time in my life, its been a long and arduous process trying to find something that works for me but I have finally moved to plant based skincare and see a real difference. By Sarah London and Votary are my new favourite brands!"
What is your favourite book of all time?
"Shantaram - I could read it over and over."
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