At home with Daisy Knatchbull
Having worked at Huntsman on Savile Row for several years, Daisy knows a thing or two about tailoring, cut and shape. She decided to put all this great wisdom into practice by creating her own brand of bespoke tailoring with her signature look being a trouser suit, quite often teamed with matching waistcoat cut to fit the figure and form of each individual. The recently launched brand is made for powerful, empowered and fearless leaders.
We caught up with Daisy to find out more about the first woman to wear a top hat and traditional tails to Royal Ascot...
Opening a tailors exclusively for women amongst the macro trend of female suiting and rise of female empowerment couldn’t have been more perfect.
What inspired the launch of your brand?
"After wearing a top hat and tails to Royal Ascot in 2016, the reaction of women and the press made me realise that the beauty and elegance of suiting was woefully unavailable to women in the same way it was for me. So I decided to take the risk and try to make a difference.
“It’s never been a better time to be a women; so, between the womenswear suiting trend and the rise of female empowerment, opening a tailors exclusively for women couldn’t have been more perfect."
Who inspires you?
"Ralph Lauren, Jo Malone and, more recently, Mo Gawdat [former Chief Business Officer of Google X and author of Solve for Happy] – everyone needs a bit of him in their lives, particularly at the moment."
Who would you most like to dress?
“Lauren Hutton (who we recently did dress!), Letitia Wright, Phoebe Waller Bridge, Beyoncé, Ellen DeGeneres, Olivia Coleman, Zoe Kravitz, Elle McPherson, Oprah and of course the Duchess of Cambridge.
"I also would have loved to have dressed many women from the past, including Bianca Jagger, Jane Birkin, the Princess of Wales and Katherine Hepburn.”
What is your most peculiar commission?
"Nothing too crazy yet - but definitely a few women looking to ‘break the rules’ as such. We’ve done quite a few top hat and tails!"
Which element of your business do you most enjoy?
“The freedom and excitement of being so passionate about something and being able to actualise it! And of course helping so many women, who for years have been unable to find what they have been looking for, until now. Nothing quite beats the moment a woman sees herself in a suit that is made for her for the first time. You can quite literally see her stand taller, with more confidence. It’s the best feeling I could ask for!”
Nothing quite beats the moment a woman sees herself in a suit that is made for her for the first time.
What’s next for you and The Deck?
"Trying to suit as many wonderful women as we can from all corners of the planet. The US is definitely going to be a big one for us next year – we’re hopefully starting regular trunk shows in New York and Los Angeles from the end of this year. We are also looking to add some exciting new pieces to our offering: jumpsuits and overcoats! Watch this space."
How are you keeping busy during this time?
"I have been mostly planning a big comeback post lockdown for The Deck with lots of exciting new things underway! I have also taken up learning a language, doing some online courses, knitting (!) and running. Oh, and my new puppy Bongo has definitely been the highlight."
What is your favourite tipple?
"It’s got to be a Gin & Tonic. Or a Bloody Mary..."
Do you have any beauty tips?
“Since launching the business I have suffered with bad skin for the first time in my life. It’s been a long and arduous process trying to find something that works for me, but I’ve finally moved into plant-based skincare and can see a real difference. ‘By Sarah London’ and ‘Votary’ are my new favourite brands!”
What is your favourite book of all time?
"Shantaram - I could read it over and over."
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