Behind the scenes with Eugenia Silva

Model, entrepreneur and star of The Bicester Village Shopping Collection’s Front Row campaign Eugenia Silva shares her style secrets.

Having fronted campaigns for the likes of Dolce & Gabbana and Oscar de la Renta, with an innate personal style that’s set Instagram ablaze, Eugenia Silva (@eusilva) is someone whose wardrobe we’d love to own.

So after a day exploring the Village during our campaign shoot we caught up with the Spanish supermodel in The Apartment, for the lowdown on her style staples, favourite pieces from the shoot and her plans for the year.

“There’s a lot of things from the shoot that I would definitely steal and bring back to Madrid with me, but unfortunately I can’t,” jokes Eugenia. “There was an amazing selection of bags and shoes, also coats and a lot of colours and great earrings. I love earrings!"

“It was as if you created my dream closet. I opened it and was like, Yes, I’ll take it all, thank you!

After first graduating with a law degree, the mother-of-two turned her hand to modelling, walking catwalks the world over. The fashion week veteran is a professional when it comes to front-row style, but what does she wear when she’s off-duty?

“I love the ‘70s. I think it’s a great decade – lots of fun and I love their style. I also feel very comfortable wearing a man’s suit or men’s shoes or a man’s coat so I’m really happy that look is pretty much always in fashion,” says Eugenia.

“Designers such as Louis Vuitton, Dior and Balenciaga are designing so everybody can wear their stuff and it doesn’t matter if it’s for men or women.”

You created my dream closet. I was like, 'Yes, I’ll take it all, thank you!'

Eugenia Silva


The model’s expert eye when it comes to fashion has been put to good use with the launch of her online brand Cabinett. The website is a platform for smaller Spanish brands and provides them with resources and publicity – an ethos that chimes with The Bicester Village Shopping Collection’s own commitment to supporting emerging talent.

“Our Cabinett pop-up at Las Rozas Village, near Madrid, is open for three months and we’re very excited. It’s our first time having a physical store so it’s time to meet our customers!”

And what’s next for the model? “I think I’m going to be busy with you,” she laughs. “I’m happy with this weird, crazy industry that we’re in. It’s fun – the fashion industry is fun!”