Coach x Jennifer Lopez | A stateside collaboration with serious star power

As the new global face of the brand, the all-round entertainer is kicking off her partnership with a revival of the brand’s Jade handbags.

By Bicester Village

16 March 2020

Having succeeded as an award-winning singer, actress and even catwalk star, Jennifer Lopez has serious star power. Now the native New Yorker has teamed up with a fellow stateside star in her collaboration with Coach as she becomes the new global face of the brand.

Lopez is shaped by her New York roots, much like the house, which was founded in New York 78 years ago, and the pair share a belief in possibility and authentic self-expression. Known for its legacy of leather craftsmanship, quality and New York style, Coach today is defined by a spirit of optimism, inclusion and authenticity.

“I’m so excited for this collaboration with Coach,” says Lopez. “It’s a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style – an uptown downtown mix.”

“Jennifer is so authentic,” adds Coach Creative Director Stuart Vevers. “She's determined and she’s an original who has followed her own path to do things her own way – she really embodies the attitude of Coach and our new campaign.

"I loved when Jennifer carried the Coach Signature bags in her 2002 video for All I Have. She's from New York like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together.”

And first up in the new collaboration? Lopez is introducing the brand’s Jade collection, which has just landed in the Coach boutique. Formerly known as the Elle family, these styles are guaranteed to be this season’s IT bags. So when it comes to the newly arrived styles, how do you wear them?

The Small Shoulder Bag: sits comfortably under your arm and comes in various colour options – pick one (or two!) to brighten up your wardrobe.

Wear it with: anything you like! This all-season wonder works perfectly with denim and a white shirt for dashing between everyday errands.

The Crossbody: has two openings for even more functionality. The top flap opens into the main compartment, and the bottom into a slip pocket.

Wear it with: a pretty scarf and matching gloves for full ladylike glamour.

The Messenger: is a classic silhouette that’s been given a chic makeover with sophisticated hardware, luxe pebble leather and a braided shoulder strap.

Wear it with: the detachable strap it comes with for hands-free exploring on your next weekend away.

The Mini Belt Bag: is small in stature but big on cuteness.

Wear it with: a coat underneath for a fashion-forward look and a nipped-in waist.

Discover the newly arrived Jade collection in the Coach boutique now.

Women's collection

Recently seen in the boutique



Small Jade shoulder bag



Small Jade shoulder bag



Jade medium envelope wallet