Style

Maje x Slim Aarons | A collaboration filled with Californian cool

Made for revelling in the sun, this photography-inspired collection will infuse your wardrobe with the hedonistic spirit of the 70s.

We’re all in need of a good time this summer, so what better to wear than Maje’s Slim Aarons-inspired collection? A series of elegant poolside pieces, featuring digital photographs from the acclaimed WWII photographer, these clothes are all about fun and freedom.

After the war, George ‘Slim’ Aarons began photographing ‘attractive people, doing attractive things’. Travelling to some of the world’s most beautiful places, from the azure swimming pools of Monaco to the French Riviera, Capri and Lake Tahoe, George – or Slim as he was more commonly known – documented the lives of the rich and famous to create a photographic collection that epitomises a golden age of wealth, privilege and leisure.

Fast forward to the present day and Slim’s evocative images have caught the attention of Maje founder and artistic director, Judith Milgrom, who fell in love with a photo of a small group of people relaxing by a pool. The result is an ultra-vibrant collection swathed in vintage vignettes just perfect for making the most of new-found freedom – whether it be that first holiday abroad or rooftop drinks with friends.

A ten-piece capsule collection that’ll instantly awaken your inner travel bug, the designs blend feminine style with the carefree glamour that defined the 70s.

The collection features both casual and smart options that’ll see you making the most of this summer’s antics in style. For lounging about with a drink in hand, there’s printed tees and a billowing oversized shirt, while dressier options include an elegant plunge-neck playsuit and a turquoise maxi apt for pairing with wedges and gold bangles for poolside glamour. For paddling under the warmth of the hot sun, there’s a striking swimsuit printed with glistening turquoise water.

So whether you’re relaxing poolside or heading out to a long overdue party this season, grab a cocktail and slip on a piece from collection, because it’s time to embrace your independence, 70s style.

Discover the Slim Aarons-inspired collection in the Maje boutique or via Virtual Shopping now.

Slim Aaron Collection

RRP

£209

Village

£139

Maje

Printed oversized cotton shirt

RRP

£239

Village

£159

Maje

Printed satin playsuit

RRP

£290

Village

£193

Maje

Satin scarf dress