The company's philosophy has always combined entrepreneurial activity, innovation, the search for new markets, original styling, and particular attention to the development of business resources and expertise.

Established in Arezzo in 1968 by Piero Iacomoni – the current Chairman of the Board - Monnalisa designs, manufactures and distributes high-end children’s wear for 0-16 years, under its own brand name, through multiple distribution channels. However, if innovation is the competitive lever par excellence, to be preserved and enhanced as one of the key elements of the company's intangible heritage, creativity is at the heart of the production process.