Diesel has long been a leading pioneer in denim and casual fashion. It rocks the world of premium casual wear, being a true alternative to the established luxury market.

Through its journey, Diesel’s philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that stands for passion, individuality and self-expression. Although Diesel has been paving the road for denim trends since, its attitude has also expanded to encompass every aspect of modern life. From distinctive apparel, accessories and underwear, to watches, eyewear, fragrance, furniture and children’s wear, Diesel has you covered every step of the way.