Season of Gold, Season of Possibilities
From 16 September to 9 October, Embark your Golden Italian journey to Fidenza Village, your shopping destination just one hour from Milan, with the best of Italian brands and international designers. Enjoy savings of up to 70%, extended golden week benefits and taste culinary delights from Parma and the Food Valley.
Discover the brands offers
Enjoy savings of up to 20%* at the participating boutiques.
Discover the offersGolden Moments Gift
Spend at least 588€ in the Village boutiques and receive a special gift in Concierge. Simply present your receipts at the end of your shopping.*
Unlock more with membership
Become a member and receive upon your visit a 5€ food and beverage voucher. If you’re not yet a Fidenza Village member, you can register at The Concierge or sign up before your next visit.
Register hereShopping Express®
Our coach service runs from Milan to Fidenza Village. Free service with the "GW23" promocode.
Book your ticketShopping packages
Complete your Shopping experience with a selection of itineraries in the Emilia region.
Find out more
Italian Style
Womenwear
Menswear
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Enjoy benefit with Alipay
During the Golden Week in Fidenza Village, make your shopping experience even more convenient with Alipay. Enjoy instant discounts of 100 RMB for the first purchase of 2500 RMB! Don't miss out on this amazing offer and start your shopping journey with Alipay today! Simply activate the promotion in Alipay APP.
Alipay is here to make the most of Golden Week! During 20th September to 12th November in Fidenza Village, you can enjoy the exclusive Black Diamond exchange rates on purchases of 388 Euros or above in participating stores. Don't miss out on this amazing deal – Open Alipay to claim the offer and start your shopping journey with Alipay!