An unforgettable shopping experience

Designer dreams come true at Fidenza Village, one of 11 unique shopping destinations in The Bicester Village Shopping Collection.

Sitting in the midst of Verdi country, just an hour from Milan, the Village is home to more than 120 boutiques, including Polo Ralph Lauren, Stella McCartney, Armani and Vivienne Westwood, with up to 60% off the recommended retail price. Discover famous restaurants, true five-star hospitality and tax-free shopping for guests from outside the EU.

Enjoy an additional 10% saving

Receive a VIP Card entitling you to an additional 10% off in participating boutiques*. Simpy present the QR Code below at the Tourist Information Centre in the Village to redeem this offer.

Click HERE to book tickets for the Shopping Express using promocode YANDEX2020 to enjoy 10% off and travel to the Village in style.

How to redeem your offers

  1. Save this QR code

    Simply print this page or save the QR code to your mobile

  2. Present your invitation

    Present your QR code at the Fidenza Village Tourist Information Centre

  3. Enjoy your shopping

    Make the most of your additional saving and five-star hospitality in the Village

*Saving is applied to the Village price. Terms and conditions apply, visit ‡Subject to availability and must be booked at least 48 hours in advance. Terms and conditions apply, visit