Polo Ralph Lauren | The pony goes pink for cancer research
In its twentieth year in the fight against cancer, the brand has released a new ‘Live Love’ capsule collection, with its famous logo recreated in pink.
“Regardless of what language it is said in, ‘love’ is vital in the fight against cancer,” says Polo Ralph Lauren. It’s an ethos that has been a key part of the brand’s ongoing fight against cancer and one that inspires its annual ‘Live Love’ fundraising T-shirts.
The capsule collection, now available in the boutique, includes the dedicated T-shirt – for which 100% of the purchase price is donated to an international network of cancer charities – as well as the signature polo shirt, with its iconic pony logo recreated in pink. Proceeds from the collection are donated to the Ralph Lauren Corporate Foundation’s Pink Pony Fund, which supports a number of organisations that deal with screenings, treatment, research and patient navigation. Shopping the limited-edition collection is a stylish way to show your support.
The brand has used this year’s drive to champion cancer survivors, with several appearing in the campaign shots. The likes of award-winning non-fiction author Ibram X. Kendi and femme writer Ericka Hart join other luminaries and storytellers to share authentic insights into the fight against cancer – with all consumers being invited to join the conversation using #PinkPonyWalk.
An ongoing campaign
The brand’s dedication to beating cancer began in 1989 when Nina Hyde, a close friend of Ralph Lauren, was diagnosed with breast cancer. Shortly after, the Pink Pony Fund was launched.
Today the fund is committed to reducing disparities in care across a wide range of cancers. Last year’s Pink Pony campaign helped to raise $2 million for the Pink Pony Fund, something that is continuing to be built upon on its twentieth anniversary.
This year especially, the fund is supporting its long-standing network of institutions, including London’s Royal Marsden Hospital, and going one step further to look after those who are increasingly vulnerable to Covid-19, by providing donations, meals and products to frontline workers and families in need.
As a global company, the brand understands its responsibility to continue the dialogue around cancer.
Shop the ‘Live Love’ collection in the boutique now.