Today’s Balmain melds the storied heritage of a historic Parisian couture house with the bold, modern and inclusive vision of the Creative Director.
Olivier Rousteing 34-year-old, is determined to design clothes that reflect the way his generation wishes to dress today.The result is a truly unique and recognizable silhouette, style and attitude that build upon the singular craftsmanship that the house’s ateliers are celebrated for, as well as the legacy of founder Pierre Balmain, a designer recognized for never having been afraid of going against the well-established conventions of his era.
Constantly inspired by the compelling art, ground-breaking music and powerful voices of today, Balmain is an acknowledged leader in establishing innovative and exciting ways to reach out directly to its followers. Balmain’s surprising—and often unorthodox—marketing, communication and strategic choices manifest the desire of both the house and its Creative Director to constantly push to democratize and modernize the all-too-often closed-off fashion world, while making very clear that Balmain will never shy away from pushing each and every envelope.
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