Deus ex Machina (god from the machine) roared into Australia’s cultural consciousness in 2006, with some neatly customised motorcycles and a quaint notion that doing something is more fun than just owning something.
The Deus philosophy recalls an era before the various pursuits of fun – motorcycling, surfing, skateboarding, and more – were marketed into fundamentalist factions.
All are welcomed under the Deus roof, where there’s simply respect for the honesty and enjoyment of the machine. Deus Ex Machina is a sum of parts. It’s not just one idea, it’s more of a philosophy than a brand; a cornucopia of fun, embracing every flavour of enthusiasm.