ASICS' philosophy is all in the name – an acronym of the Latin phrase Anima Sana In Corpore Sano, meaning ‘sound mind in a sound body’.
Its scientific approach and intense collaboration with athletes has helped it create some of the most comfortable and performance-enhancing shoes and apparel on the market.
New in the boutique
Discover the new Haglöfs collection at ASICS, featuring pieces that cater to every adventure in the great outdoors. Wiktor Haglöf, the brand’s founder, was a carpenter and son of a forester, and the outdoor lifestyle he experienced a century ago was worlds away from the pleasurable pastimes we enjoy today. Working in the woods was a daily struggle, so he founded Haglöfs to make life easier for those who were outdoors by necessity. This provided a solid foundation for this outdoor brand, which today aims to make the outdoor lifestyle a little more enjoyable. Today, as in the beginning, only high-quality crafted products make the cut for Haglöfs