Style

Insider: The rise of haute streetwear

Streetwear has rewritten the rules of luxury fashion – gone are the days when trainers were reserved for the gym. Here’s how to wear them…

“Comfort – and the confidence that comes from that – is what appeals,” says personal shopper Ana Nedir when we caught up with her and colleague Laura Stanley – both based at Bicester Village – about the rise of streetwear.

“Classic brands that previously focused on a high-heel aesthetic are moving into streetwear – especially since the look carries so much weight on social media,” she explains.

“High-end shoppers can find trainers, for example, but at their preferred brands – whether that’s a really extraordinary pair of trainers from Balenciaga, Golden Goose, Alexander McQueen, New Balance or Balmain.”

“They’re practical and modern but, most importantly, they’re cool,” adds Laura. “Designer trainers are turning into the new ‘little black dress’, everyone wants them!”

“Look at Katie Holmes, dressed in Fendi on the cover of the December issue of ELLE: that’s streetwear. And because the styles come in so many colours and materials, people can be individuals,” says Laura.

“Streetwear also goes hand in hand with dressing for JOMO (the ‘joy of missing out’), especially at this time of year,” says Ana. “You don’t necessarily want to go out to a party in the cold, so it’s styling an outfit that lets you be comfortable in yourself – whether that’s through trainers or a gorgeous cashmere jumper.

I see streetwear as deconstructed fashion. You’ll still have the lovely silk dress or tailored blazer, but when worn with trainers, they take the edge off it.

Ana Nedir

Personal shopper

“I see streetwear as deconstructed fashion. You’ll still have the lovely silk dress or tailored blazer, but when they’re worn with trainers, they take the edge off it.

“Plus, any outfit that lets you go from a work thing to a social environment without changing is winning. Everyone is busy and you want a versatile wardrobe – streetwear does that.”

Discover the newly arrived streetwear collections across The Bicester Village Shopping Collection now.

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