Discover Ireland-based and Irish-owned beauty brand, AYU, famous for its award-winning make-up brush and cosmetic line, designed to enhance your natural beauty.
Founded by renowned make-up artist, Suzie O’Neill, AYU takes its name from the Indonesian word meaning ‘very feminine, very beautiful’. With this in mind, the brand has dedicated itself to the empowerment of women by providing them with the tools and knowledge to bring out their best selves. With a cruelty-free and eco-friendly ethos, AYU takes a stance against animal testing and its cosmetics are vegan-friendly. Plus, the brand is devoted to the use of fully-recyclable packaging and only uses wood from regenerated forests for its brush handles. Combining simplicity with luxury, this up-and-coming beauty brand is a must-have for your make-up bag.