Polo Ralph Lauren goes pink for cancer research
When you shop the capsule collection 25% of the purchase price is donated to the Pink Pony Fund, which supports a number of cancer centres and research organisations. Meanwhile, the brand has even designed a dedicated ‘Live Love’ T-shirt, for which 100% of the purchase price is donated.
Plus, throughout the campaign, the boutique will be offering guests the chance to donate even more to the fight against cancer through tablet screens at the tills. For every £5 or €5 you give, you’ll receive a complimentary Pink Pony pin to say thank you for your support.
As part of its Pink Pony collection, the brand has launched its ‘Together in Pink’ campaign, featuring the likes of the Grammy award-winning singer-songwriter Sheryl Crow, Olympic gold medalist Nathan Adrian and motivational speaker Suleika Jaouad – all cancer survivors.
In a series of candid videos, each famous face talks through their experience of cancer with a family member, friend or fellow survivor, in a bid to open up the conversation around the disease.
AN ONGOING CAMPAIGN
The brand’s dedication to beating cancer began in 1989 when Nina Hyde, a close friend of Ralph Lauren, was diagnosed with breast cancer. Shortly after, the Pink Pony Fund was launched.
Today the fund is committed to reducing disparities in care across a wide range of cancers. Through the Polo Ralph Lauren Foundation, the Pink Pony Fund provides grants to cancer centres and research organisations including the Royal Marsden Cancer Charity, Memorial Sloan Kettering Cancer Center, the Breast Cancer Research Foundation, the Nina Hyde Center for Breast Cancer Research and many more. The campaign supports patient navigation programmes to help guide those suffering through each stage of care – from screening and diagnosis to treatment and recovery.
As a global company, the brand understands its responsibility to continue the dialogue around cancer.
Polo Ralph Lauren | Pink Pony