ASICS | When performance means everything
If your running performance matters, then ASICS should matter to you. This season we celebrate the heritage and expertise of this legendary brand with a selection of newly arrived styles to imbue you with its ground-breaking spirit and take your performance to the next level.
ASICS is well known for elevating wearers to achieve their personal best on the track, the court, the road or wherever their feet take them. The Japanese brand brings more than 60 years of expertise in shoe manufacturing to its collections every year. Founded in 1949 by Kihachiro Onitsuka as ONITSUKA Shokai, it adopted its now world-renowned name in the 1970s – an acronym of the Latin expression name ‘Anima Sana In Corpore Sano’ (‘sound mind in a sound body’).
Its heritage as a manufacturer of running shoes was established in 1953 with the introduction of the ONITSUKA Marathon TABI – an innovative style that offered ample features to benefit the marathon runners to whom it was targeted. The pioneering use of rubber soles and uppers, and the introduction of a hanging band are commonplace features in sports footwear today thanks to ASICS’ early inspirations.
ASICS’ dedication to helping everyone achieve their full potential continues this season with the newest arrivals in the Village boutique, which include the GEL-NIMBUS 21 LITE-SHOW, a running shoe that makes maximum performance its priority. The all-terrain style brings together supreme comfort and bounce with the stabilising Pebax Trusstic system and moulded EVA sockliner, so you can guarantee support with every step.
Also arriving this season, the Kayano 25 in blue and yellow or pink and white offers major advantages to road runners who need a lightweight shoe that will hold up to a punishing training schedule. Test out the shoe’s endurance while enjoying its comfort and stability thanks to the Flytefoam technology that resists compression through the use of organic super fibres and provides lasting bounce on even the longest runs. For the ultimate in reassuring support, the Kayano 25’s metaclutch heel support holds your foot securely to resist slippage for added confidence while you train.
Discover these new arrivals in the boutique and let the brand’s pioneering expertise help your performance.
Recently seen in the boutique