Diesel x Coca-Cola | Streetwear turns sustainable
What do you get when you cross one of the world’s most iconic brands with fashion’s denim darling? A capsule collection of streetwear-style and sustainably sourced denim.
It’s the powerhouse collaboration we never knew we needed, but now can’t get enough of. Italian denim brand Diesel have joined forces with Coca-Cola to create the (Re)Collection – a capsule of denim and streetwear pieces made partially from recycled plastic bottles.
From the everyday jeans and denim jackets to the comfy hoodies and T-shirts, Diesel’s casualwear aesthetic provides the perfect canvas for the iconic Coca-Cola logo, which is emblazoned across each piece in a cleverly merged interpretation with Diesel’s own.
When it comes to the technical side, the sustainable angle stacks up. The fabric used in this unique collection has been developed using recycled PET (that’s polyethylene terephthalate to those in the know) from plastic bottles, as well as recycled cotton. By creating such wearable designs from waste plastic, and making all pieces sustainable, the collaboration aims to raise awareness on the value of recycling.
“As a leading pioneer in denim and casual fashion, Diesel has always been known in the industry as an innovator.” says Renzo Rosso, founder of Diesel. “The (Re)Collection is a collaboration between two authentic and iconic brands that are both committed to a more responsible business. Inspired by our vision of the future, we are collaborating with Coca-Cola to explore new methods of creating fabrics, while challenging ourselves to incorporate recycled materials in our collections.”
The hero piece from the collection is undoubtedly the unisex denim jacket, featuring eye-catching red stitching, which can be styled with the complementary jeans for a stylish double denim look. Elsewhere there are sweatshirts, hooded sweatshirts, T-shirts and beanie hats – all available in wear-with-anything black, blue, grey and white – covered in the (Re)Collection logo.
Discover the capsule collection in the Diesel boutique now.
Diesel x Coca-Cola | The (Re)Collection
Diesel x Coca-Cola denim sweater
Diesel x Coca-Cola trousers