Born in 1973 on the streets of Portobello, worn in the world today. As a denim pioneer we have consistently reinvented the definition of denim to keep up with the trends.
Set up in the 1970s by three Kenyan brothers who sold their jeans from a Saturday stall at the Portobello Road market, Pepe swiftly became the UK's most successful denim brand, sold in over 60 markets. Stars such as Ashton Kutcher, Cristiano Ronaldo and Sienna Miller have appeared in the brand’s ads over the years. Now a full, street-wise leisure collection, Pepe Jeans is constantly developing new fabrics, finishes and silhouettes.