Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world's most popular brandsSwatch watches known for their revolutionary concept, creative design and provocative spirit
Since 1983, Swatch has been making an impact on the world of time-keeping. The brand name – a contraction of ‘second watch’ – reveals the concept behind the new fun, plastic watch with fewer working pieces. It proposed the watch as an accessory that you might change to suit your dress. Swatch is today the biggest manufacturer of chronographs in the world and has a range of cutting-edge watches including diving watches and the super slim range ‘Skin’.