Leading the race of time since 1860 is the tradition and expertise of this swiss watchmaker.

Leading the race of time since 1860 is the tradition and expertise of this swiss watchmaker. Tag Heuer has been the timekeeping brand for Formula 1 since 1959, due to the accuracy of its chronographs. Now in 2014, it promotes the new era of motorsport as a founding member of the Formula E. Never yielding to the pressure Tag Heuer always innovates by breaking the rules.