The Camper universe, beyond footwear
Combining design and tradition, Camper puts its creative stamp on everything from shoes to hotels and restaurants.
Since its inception in 1975 in Mallorca, family-owned footwear brand Camper has delighted customers with its innovative designs. Founder Lorenzo Fluxà launched the business to create unconventional footwear that was easy to wear and difficult to define. To do so, Fluxà fills his offices and design workshop with talented, forward-thinking creatives, to ensure the brand’s designs remain daring and bold.
In 2006, Camper founded the Camper Together project, which saw the brand expand its design expertise into hotels, restaurants and a string of unique retail experiences. These somewhat unexpected initiatives from the renowned footwear favourite all have design, diversity and sustainability at their core. Explore some of Camper’s most exciting ventures yet.
Casa Camper, creativity in hotel form
In 2005, the brand's hotel, Casa Camper, was established in the heart of Barcelona's Raval neighbourhood. Situated in a nineteenth century Gothic building near the Museu d'Art Contemporani de Barcelona – a key destination for discovering contemporary Catalonian design – its location was far from accidental. Restored by Jordi Tió and Fernando Amat de Vinçon, the space is a benchmark for local and international design. Camper's personality is echoed in each of the hotel’s 40 rooms, combining functionality, brand colours, minimalism, comfort and sustainability – such as the water management system and the use of solar energy. Accompanied by award-winning restaurant Dos Palillos and a vertical garden, it’s no surprise that the space was awarded ‘Best Hotel in Spain’ in 2019 by TripAdvisor. Further afield, Casa Camper’s ‘twin’ hotel in Berlin’s Mitte district also replicates the brand’s creative identity.
Dos Palillos, a restaurant designed to delight
In collaboration with Albert Raurich, Head Chef of Ferran Adrià’s famous El Bulli restaurant, Camper turned its hand to gastronomy to create restaurant Dos Palillos, located in the Casa Camper hotel in Barcelona.
The restaurant’s name, meaning ‘two chopsticks’ in English, came from its unique fusion of Spanish tapas with Asian culinary influence, a concept which earned them a Michelin star in 2012. In short, "the concept of tapas is a way of understanding gastronomy" that can be eaten with western or eastern chopsticks.
La Roca Village location
As part of its Camper Together initiative, the brand has launched a new location at La Roca Village. Teaming up with creatives from the worlds of architecture, art and fashion, each of the Mallorcan brand’s stores celebrates design and offers a unique retail experience. Created in collaboration with Kengo Kuma, Camper’s Passeig de Gràcia store in Barcelona shows traditional ceramic tiles that unite Spanish and Japanese culture and highlight its unique product range. In Madrid, Japanese design studio Nendo neatly fixed more than a thousand white Pelotas shoes to the walls, creating a subtle and unique backdrop for Camper’s daring collections. At La Roca Village, designer Tomás Alonso created a geometric pattern with colourful terracotta tiles, mirrors and a traditional terrazzo, combining the genius of the artist with traditional Catalan character.
Daring, ironic and humorous advertising
Over the years, artists, creatives and designers have scrupulously reinvented the values of the brand. During a time of transition and change in Spain, Camper shocked with its 1976 advert ‘Experiment. At Camper we use the head to make shoes so that you can forget about your feet’. In the 80s and 90s the brand came up with a new vision: audacity and entrepreneurship became default in Camper’s advertising campaigns, which, in 1988, earned the brand the National Design Award for its contribution to this discipline.