Geox founder Italian wine-maker Mario Moretti Polegato got the idea for breathable shoes after a trek in the Nevada desert following a wine conference.

Geox founder Italian wine-maker Mario Moretti Polegato got the idea for breathable shoes after a trek in the Nevada desert following a wine conference. Cutting holes in the soles of his sneakers to help his feet cool was the first step to a revolution in the sports and leisure footwear industries. The secret to the company's success that has won over Popes and pop stars alike is the unique technological edge.