UNOde50 was founded in the late 1990s by a group of designers who resolved to establish a brand of fashion jewellery and accessories that would break all existing moulds.

The project was based on the creation of pieces with a unique and distinctive style, which soon became known for their flair and innovation. This fusion of tradition and modernity was the breeding ground for a new and different brand, steeped in a spirit of craftsmanship and signalling exclusivity through its design and quality.