DO GOOD, the Bicester Collection charity programme, is committed to promoting a better future for women and children. Maasmechelen Village actively contributes to charity by setting up charity events, inspiring activations, and many other initiatives.

MAY 2023

Pink Ribbon

Belgian charity organization Pink Ribbon focuses on fighting breast cancer and its effects by raising awareness, boosting prevention and early detection, and improving the well-being and quality of life of those faced with the disease both during and after treatment.

A large part of the charity’s initiatives is focused on reducing feelings of fear and loneliness by fostering a sense of belonging and encouraging a can-do attitude – a philosophy that strongly resonates with Maasmechelen Village’s ambition to support and empower women across the nation, especially in times of need.

29 MAY

‘Walk for Pink Ribbon’

On 29 May between 10.30 am and 5.30 pm, join us for the ‘Walk for Pink Ribbon’ event to help raise funds and awareness for breast cancer prevention.

JULY 2022

The Smiley Company Pop-Up Boutique

This summer, The Bicester Collection’s DO GOOD programme and The Smiley Company are embarking on a shared mission for charity. Since its inception, The Smiley Company’s iconic Smiley logo has been spreading positivity all over the world. To celebrate its 50th anniversary, cheerful Smiley stalls and pop-up boutiques will be opening in all Villages of The Bicester Collection. Maasmechelen Village’s Smiley celebrations, launching on 1 July, will include a funky pop-up boutique with limited-edition Smiley x DO GOOD products. Located next to Giuliano, the Village’s beloved Italian restaurant, the boutique will be staffed by volunteers from the Value Retail office team. All proceeds will be donated to the Village’s local charity partner: Make-A-Wish® Belgium-Flanders.

About Make-A-Wish® Belgium-Flanders

The mission of Make-A-Wish® Belgium-Flanders: to fulfil life-changing wishes of children with critical illnesses. Together with its partners, the organisation aims to grant the wish of every eligible child.

MARCH 2022

WTTC Unlock Her Future® Event

In March 2022 Maasmechelen Village and the World Travel and Tourism Council (WTTC) invited a group of prominent and influential women from various disciplines across Europe for an inspiring panel discussion and networking event. The aim: to take joint steps towards levelling the playing field for all women looking to climb the corporate ladder, to raise awareness for current challenges, and to inspire and motivate ambitious women to reach their full potential.

__DECEMBER 2021 __

Make-A-Wish® Charity Dinner

As the icing on the cake of a magical charity year, Maasmechelen Village organised an enchanting Make-A-Wish® Charity Dinner at the end of 2021. The event included an exclusive dinner in one of the elegant restaurants in the Village and a breath-taking performance by the Scaletta children's choir. Thanks to the generosity of guests attending the high-profile event, the Charity Dinner raised as much as 25,000 euros for Make-A-Wish® Belgium-Flanders.

Scan to donate

Now more than ever, your support is key to continuing the work of this wonderful organisation. As a Maasmechelen Village member, you can choose to donate € 1 to Make-A-Wish® when scan your personal membership code in one of the Villlage boutiques.

Not a member, or looking to contribute in other ways? Change a child’s life by donating via the QR code below: