KJUS at Brand Academy
KJUS was born out of an idea by Swiss entrepreneur Didi Serena and Olympic skiing champion Lasse Kjus. Over a game of golf, the two talked about freedom of movement and comfort as basic principles of professional ski clothing and lamented the fact that there was no ski clothing with these features to be found in the entire market. They made it their mission to fill this gap. From the very beginning, the KJUS brand was driven by its founders' ambition to turn the industry on its head with innovative sportswear and to define completely new rules of the game in the market. The brand has remained true to this vision ever since. Today, KJUS, according to its own claim, not only produces the most technically advanced ski clothing in the entire market, but also intelligent golf clothing and premium collections for active people who are on the go a lot. KJUS defines itself as the most sophisticated sportswear brand in the world.
The origin was the first 2-way stretch ski pants on the market, developed jointly by the founders. Their functional clothing revolutionised the market and at the same time set new standards in terms of performance. With KJUS products, according to the company's own claim, athletes should be able to concentrate entirely on the sporting experience.