Founded in 1978 on the coast of California by an Australian surfer, UGG® is a global lifestyle brand renowned for its iconic Classic boot.

First worn by Hollywood royalty, fashion editors, and then the world, UGG® has since expanded beyond the icon to design footwear, apparel, accessories, and home decor with an uncompromising attitude toward creativity, quality and craftsmanship.

Bold, provocative, free-spirited, optimistic, and real, the brand has always celebrated unapologetic individuality and continues to be embraced globally by those who refuse to be defined by convention.