Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel – gear engineered to keep athletes cool and dry throughout the course of a game, practice or workout.
The technology behind Under Armour’s diverse range for men, women and youth is complex, but the programme for reaping the benefits is simple: wear HeatGear when it’s hot, ColdGear when it’s cold, and AllSeasonGear between the extremes.