LIU JO items provide a portrait of the magic of today’s women.
LIU JO currently plays a key role in the fashion business thanks to a suitable multi-brand strategy and the comprehensive offering - ranging from apparel to shoes and accessories - with total look collections for women. LIU JO items provide a portrait of the magic of today’s women. That is how a tradition based on hand- made quality, rigorous details and careful cuts evolves into a creative philosophy successfully experimenting with materials in terms of performance, texture and colours, opening up to new trends without losing its concreteness, urged by typically feminine curiosity which is never frivolous. That is how fashion becomes LIU JO.