At the heart of the brand’s designs is a love of storytelling and the designer’s signature sense of fun: her 18 ct gold jewellery collections have a rich narrative inspired by her Russian heritage, her love of travelling and passion for colour.

Annoushka was founded in 2009 by entrepreneur and designer Annoushka Ducas and has gained popularity worldwide, with boutiques in Chelsea, Mayfair and at the Mandarin Oriental Hong Kong as well as concessions in some of the world’s most famous department stores including Harrods, Harvey Nichols and Selfridges. Working closely with her design team, Annoushka ensures the superlative craftsmanship and spirit of modernity defines every piece she conceives. “My design philosophy is very personal”, Annoushka explains. “I create what I like to wear. It must be comfortable, versatile, unfussy, yet also tell a story.”