Discover feel-good beauty with Benefit Cosmetics’ fun and innovative skincare and make-up collections, designed to put a smile on your face.

Beauty brand Benefit Cosmetics was founded in the 1970s by two trailblazing twin sisters, Jean and Jane Ford – two Indiana farm girls turned successful models and make-up artists. In 1976 the twins moved to San Francisco to take on a totally new approach to beauty. Guided by their mantra ‘make-up doesn’t have to be serious to look good’, this dynamic duo believe that laughter is the best cosmetic. Why? Because when we’re laughing and having fun is when we’re at our most beautiful. Combining innovation, storytelling and creative names with fun, retro-inspired packaging, the brand’s products have gained cult status among beauty-lovers.