TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules.
For more than 150 years, TAG Heuer has faced down every challenge, and then pushed past it. By defying the time-honoured conventions of Swiss watchmaking, it has led it to ever higher levels of precision and performance.
TAG Heuer makes its own rules, chooses its own path, never quits moving forward, never compromises, following its motto #Don'tCrackUnderPressure.
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