Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.

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As part of its vision to preserve the planet for future generations, Under Armour is striving to reduce the environmental impact of its packaging. The brand is working hard to cut product plastic bag use and labelling, and, since the beginning of 2021, all of its shopping bags have been recyclable and FSC MIX certified. The use of ink has been reduced by 95% in the same time frame, and bag reuse and recycling has been encouraged.