Welcome to Italy

Treat yourself to an unforgettable shopping experience at Fidenza Village, with new boutiques, five-star guest services and savings of up to 70%, all year round.

The perfect day out is just one hour from Milan and Bologna, and home to world-class brands and the finest food. Discover Baldinini, Furla, Jil Sander, Liu Jo, Luisa Spagnoli, Missoni, Pal Zileri, Paul Smith, Trussardi and many more.

Click here to download your e-Vip Pass and receive an extra 10% off.

Footage recorded before the Prime Ministerial Decree of 4 March 2020.

  • Brands

    More than 120 boutiques from the world's leading designers.

  • New tourist itineraries

    Plan your unique weekend getway today.

    Book Now

Enjoy a complimentary aperitivo

From 3 July until until 10 October, enjoy a complimentary aperitivo for two at Signorvino with a minimum purchase of €300 in the Village in a single day.*

To receive your aperitivo voucher, simply present your purchase receipts at the Tourist Information Centre or at The Concierge. Your aperitivo can be enjoyed on a day of your choice, from Monday to Sunday, and includes a glass of red or white wine from the local region and a platter of complimentary cold cuts selected by the restaurant.

*Terms and conditions apply, click here.

  • The Art Street

    Until October 31, Fidenza Village invites you to experience an even more unique day of shopping. The Village has been transformed into a spectacular open-air museum, including murals, installations and performances, a tribute to urban art.

  • Guest services

    Make your day memorable

  • By Shopping Express®

    Our coach service runs from the centre of Milan and from the Piacenza Sud motorway exit to Fidenza Village.

    Book now
  • Cafés and Restaurants

    Options for every hungry shopper.

  • Virtual Shopping

    Enjoy shopping in the boutiques of Fidenza Village from the comfort of your home.



We have introduced new Shopping Protocols across the Village in keeping with the relevant authority’s guidance. Thank you for observing the following procedures