ASICS' philosophy is all in the name – an acronym of the Latin phrase Anima Sana In Corpore Sano, meaning ‘sound mind in a sound body'.

Its scientific approach and intense collaboration with athletes has helped it create some of the most comfortable and performance-enhancing shoes and apparel on the market. ASICS also supplies an exclusive selection of Onitsuka Tiger products, ASICS Tiger, kids’ trainers and a number of outdoors and court footwear offerings.