The Denim Report



Simply Straight

Straight-legged jeans are back: in fact they’ve replaced the skinny as fashion insiders’ go-to. Lending timeless appeal, this style is versatile enough to be paired with anything – from a preppy blazer and crop top to a printed blouse and heels. Opt for a pair in classic blue for an elegant yet effortless investment.


Loose and laid back

Oversized, comfortable fashion is unsurprisingly booming thanks to our collective loungewear obsession during lockdown – and loose-fit denim epitomises this trend perfectly. Choose a relaxed ‘boyfriend’ silhouette that’s wider in the leg and sits lower on your hips to elongate your legs.


Patterned pairs

This season, denim is being reimagined in the form of patterned designs with plenty of personality. Whether you opt for patches, floral embroidery or a striking marble-dye print, this trend will put you on the fashion radar. Simply add cowboy boots and a fringed jacket to complete the look.


Fresh shades

Toss aside that regular ink blue pair because denim is taking a trip around the colour wheel. With pairs crafted in dreamy summer shades – from candyfloss pink to lemon yellow tints – this trend will energise your wardrobe in an instant. Simply add a leather jacket and cashmere jumper to transition these pastel pairs into autumn.

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Spotted in the boutiques

7 For All Mankind

Bootcut Jeans

7 For All Mankind

Bootcut Jeans


Boyfriend Jeans